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Thursday, June 5th

noon [Santa Barbara]
lecture: 'Facebook & Networked Interactivity'
CITS- UCSB (Collaborative Technologies Lab; Trailer 932; UCSB; Santa Barbara)
info: 805-893-5910; patton@cits.ucsb.edu
detail: Rob Patton will present on a study that examined the communication behaviors of student users of the popular online social networking site (SNS) Facebook. Specifically the research analyzed the relationships between three categories of antecedent user characteristics: academic achievement, background demographics, and new media use behaviors against the forms of networked interactivity present in Facebook user profile communication: one-to-one, one-to-many, many-to-many and aggregated networked interactivity. Data analysis conducted on student Facebook profiles (N=348) suggests significant relationships between the constitutive forms of networked interactivity and independent variables of academic achievement, gender, user socio-economic background and specific media use behaviors such as instant-messaging and online game playing. Under analysis the most frequent relationships found are those between the antecedent variables and one-to-one interactivity. These results suggest that while SNS environments offer users multiple forms of communication to engage one another, direct one-to-one interactivity remains the dominant form of networked interactivity.

5 pm [LA]
exhibit: 'Coalesce'
UCLA D | MA (Broad Art Center- North Campus; UCLA; Westwood)
info: 310-825-1969; bgwilliams@arts.ucla.edu
detail: Exhibit at UCLA | DMA.